Wealth management reports frequently cite the Centre for Economic and Business Research’s eye-opening revelation that 60 per cent of UK wealth will be in women’s hands by 2025. Wealth managers who fail to recognise the specific needs of a growing potential female client base, or assume that a “one size fits all” approach will do the job, are likely to miss what could prove to be a rewarding field.
Of course, female clients take many forms. Some are time-poor businesswomen or entrepreneurs seeking to delegate, and many want guidance as they approach retirement. But a sizeable number are either going through divorce or recently widowed and trying to make decisions that historically were made as a couple or left to their partner.
The need for greater gender diversity in the Financial Planning community has never been more important to players in this space. It is a given that female customers respond to different engagement styles than men and this inherently requires different FP profiles.