Digital giants such as Google and Amazon could start rolling out fund shops in the next few years, according to a report by Boston Consulting Group (BCG), with their digital capabilities and marketing skills far exceeding those of asset management giants. BCG's report Global Asset Management 2019 - Will These '20s Roar? suggested digital powerhouses are "the wild card" in the battle emerging in the "winner-takes-all" asset management industry, as their offerings "would in some ways translate well to asset management". BCG advised companies to review their strategies, capabilities and operating models as the coming decade is likely to see volatility and economic uncertainty continuing, while the implementation and use of technology in asset management firms will be paramount for companies to remain profitable.