The private wealth market continues to broaden outreach to wealth investors as a new source of capital. This is a pivotal time for both the market and those who are able to invest into the sector. This shift in investor pool means that investment firms must rapidly update their understanding and approach towards their investor base. One segment of the wealth channel which has been highlighted by a number of alternative managers: female investors. As women are increasingly penetrating the wealth category, studies have shown that investment requirements show specificities which asset managers must take in to consideration for their offering. 

As discussed in Forbes' article, "UHNW women are increasingly interested in access to exclusive, long-term private investments with the potential for higher return where one is compensated for the investment’s lower liquidity profile. In a recent internal survey of our women clients, almost two-thirds said that alternatives and unique private investment opportunities were among the offerings that they valued most having access to through their private wealth management advisor. These include global private equity, private credit and real estate". Therefore, considering all facets of the wealth investor pool is crucial for alternative managers to form and retain successful relationships for the future of the private wealth segment.