Private equity firms, especially the largest ones, see a world of opportunity in structuring products to attract wealthy individual investors. Individuals, too, see a lot to like in the returns and diversification alternative investments can offer them.
Interest from both sides—and fewer barriers keeping them apart—has led to plenty of experimentation. But the industry still has work to do if it wants to turn the retail market into a source of real growth.
The economic landscape is ever changing, and this has certainly been the case for both Private Markets and for the investors who look to enter this asset class. Private Markets have shown significant levels of stability over recent, turbulent years and have become increasingly attractive to investors. Traditional closed-ended funds have historically had high barriers to entry and have only been accessible to institutional investors. Firms who manage wealth be that Family Office, Private Wealth or Mass Affluent money, see Private Markets investment strategies as being a source of future growth. Greater public market volatility, inflation outlooks, fluctuating public fixed income and the consistent rate of returns in Private Markets are all considerations.
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