Alternative asset managers have been increasingly shifting their attention towards the pool of capital which was once heavily disassociated: Wealth. As institutional investors look away from private markets having possibly over-allocated and, therefore, in seek of other forms of portfolio diversification; alternative investment managers are tapping in to the pool of capital that wealth investors provides. 

Recent access to private investments for this channel of investors has shown to be highly attractive as they look to diversify portfolios away from liquid assets into new alternative products. Although there is a rush to become a competitor in this sector there is a huge amount of work to be done to be fully equipped in providing the correct products, marketing, distribution channels and jurisdictional coverage (amongst others) to these investors.