Interesting article relating to a recent survey by Greenwich Associates around the continued growth and shifting demand for ETF products. Despite 2018 global inflows being down on the highs of 2017, it was still exceptional year with $315.8bn (vs $467.1bn in 2017). 

The scale and market share attributed to ETFs is now simply too big to ignore, and Banks are increasingly developing their own products for its hedging, liquidity purposes as well as low cost efficiencies. This is also echoed by continuing demand from retail investors (85% of according to the survey) who use ETFs as their preferred index wrapper. 

The breadth of products available, multi-asset scope and continued evolution of automation and smart-beta index channels can only drive continued demand for this product....