Both mainstream and niche Investment media have been quick to seize on sensationalist headlines to herald Vanguard's push into the UK D2C market. Whilst cheap pricing as a means of penetrating new markets is well established, predictions of the immediate demise of established Investment Platforms as a result appear both inaccurate and premature.
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Vanguard’s UK launch sends tremors across investment industry
Vanguard’s UK launch sends tremors across investment industry