Building relationships is the key to growing your business. Rather than focussing on new contacts, though, your time is best spent nurturing existing ones or re-invigorating dormant relationships.
Large, traditional business networking events are a time-honored institution. They have been a staple of aspiring and successful professionals for so long that most networking advice focuses not on whether you should attend, but on how to make the most of these events when you do attend. In theory, they’re one of the best ways to grow your business. Here’s the problem: you’re probably not getting the consistent results you’re looking for. Regardless of how you define networking, your success will be directly tied to your ability to interact with people looking to achieve many of the same things you are.